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agency league tables
Whether you’re applying for a new job or simply checking out the competition, it’s always useful to know which other agencies are out there and how successful they are.
Check out these league tables for a quick overview of the top UK agencies; the giants, the risers and the fallers.
Top 30 Media Agencies
The below table was published in Marketing magazine on May 13 2009. The data was complied by Nielsen who three months before, asked agencies on their database to update their billings and give details of account moves.
|
Rank 2008
|
Agency |
2008 Billings (£m)
|
|
1
|
MediaCom |
1,029.9
|
|
2
|
OMD |
762.6
|
|
3
|
MindShare Media UK |
719.8
|
|
4
|
Carat |
694.2
|
|
5
|
Starcom UK Group |
560.8
|
|
6
|
ZenithOptimedia |
480.2
|
|
7
|
Mediaedge:cia |
426.6
|
|
8
|
Walker Media |
235.1
|
|
9
|
Initiative Media London |
216.1
|
|
10
|
PHD |
203.6
|
|
11
|
Vizeum UK |
191.2
|
|
12
|
Universal McCann UK |
183.9
|
|
13
|
Media Planning Group |
140.2
|
|
14
|
MediaVest Manchester |
134.8
|
|
15
|
Brilliant Media |
105.1
|
|
16
|
Arena BLM |
62.4
|
|
17
|
Kinetic |
61.9
|
|
18
|
Maxus (formerly BJK&E Media) |
59.2
|
|
19
|
Feather Brooksbank |
58.9
|
|
20
|
Zed Media |
51.0
|
|
21
|
Rocket |
48.1
|
|
22
|
John Ayling & Associates |
45.2
|
|
23
|
All Response Media |
35.4
|
|
24
|
Target Media |
34.1
|
|
25
|
Total Media Group |
33.8
|
|
26
|
Equinox Communications |
32.3
|
|
27
|
Media Vision |
31.9
|
|
28
|
WWAV Rapp Collins Media |
29.1
|
|
29
|
WFCA Integrated |
27.0
|
|
30
|
Robson Brown |
26.5
|
Top 30 PR Consultancies
The below table was published in PR Week on April 24 2009 as part of the magazine’s Top 150 PR Consultancies Supplement.
|
Rank
|
Consultancy name
|
Fee income (£k)
|
Staff 08
|
|
1
|
Bell Pottinger Group |
55,566
|
451
|
|
2
|
Brunswick |
52,000
|
200
|
|
3
|
Financial Dynamics |
48,880
|
188
|
|
4
|
Weber Shandwick |
31,720
|
305
|
|
5
|
Edelman |
24,835
|
254
|
|
6
|
Hill & Knowlton |
23400
|
225
|
|
7
|
Citigate Dewe Rogerson |
21,095
|
120
|
|
8
|
Finsbury |
19,500
|
75
|
|
9
|
Freud Communications |
18,720
|
180
|
|
10
|
Fishburn Hedges |
17,680
|
170
|
|
11
|
Ketchum |
16,640
|
160
|
|
12
|
College Hill |
14,470
|
157
|
|
13
|
M:Communications |
13,800
|
48
|
|
14
|
Cohn & Wolfe |
13,520
|
130
|
|
15
|
MS&L |
13,520
|
130
|
|
16
|
Burson-Marsteller |
13,000
|
125
|
|
17
|
Trimedia |
12,973
|
165
|
|
18
|
Maitland |
12,220
|
47
|
|
19
|
Fleishman-Hillard |
11,856
|
114
|
|
20
|
Engine Business |
10,927
|
84
|
|
21
|
The Red Consultancy |
10,430
|
132
|
|
22
|
Lansons Communications |
9,966
|
103
|
|
23
|
Chandler Chicco Companies |
9,591
|
90
|
|
24
|
Band & Brown |
8,350
|
80
|
|
25
|
Lexis Public Relations |
8,221
|
103
|
|
26
|
Buchanan |
7,955
|
43
|
|
27
|
Porter Novelli |
7,800
|
75
|
|
28
|
Kindred Agency |
7,670
|
98
|
|
29
|
Euro RSCG Biss Lancaster |
7,280
|
70
|
|
30
|
Freshwater UK |
6,985
|
85
|
Top 30 Search Agencies
The below table was published in New Media Age on April 30 2009 as part of its Marketing Services Guide (MSG). The search ranking was based on income rather than turnover to bring the fourth edition of the MSG into line with the new media ageTop 100 Interactive Agencies Guide and level the playing field between paid and natural search specialists.
|
Rank
|
Agency name
|
Income from this specialism (£)
|
Year to
|
|
1
|
Bigmouthmedia |
13,402,989
|
06/08
|
|
2
|
Latitude |
10,426,941
|
12/08
|
|
3
|
Greenlight |
5,287,053
|
08/08
|
|
4
|
Net Media Planet |
5,259,793
|
07/07
|
|
5
|
Profero |
4,587,454
|
03/08
|
|
6
|
Jellyfish |
4,100,000
|
01/08
|
|
7
|
Zed Media |
2,993,550
|
12/07
|
|
8
|
Steak |
2,846,020
|
02/09
|
|
9
|
Stickyeyes |
2,353,836
|
12/08
|
|
10
|
Equi-Media |
1,911,021
|
01/08
|
|
11
|
Netizen Digital |
1,781,803
|
03/08
|
|
12
|
Guava |
1,685,136
|
06/08
|
|
13
|
Epiphany Solutions |
1,439,797
|
03/08
|
|
14
|
Propellernet |
1,381,980
|
03/08
|
|
15
|
Agenda21 |
1,174,068
|
12/08
|
|
16
|
Harvest Digital |
1,094,422
|
07/08
|
|
17
|
Site Visibility |
1,055,245
|
12/08
|
|
18
|
VCCP Search |
957,200
|
12/08
|
|
19
|
TBG London |
866,329
|
07/08
|
|
20
|
77Agency |
773,021
|
12/07
|
|
21
|
eSearch Vision |
660,560
|
04/08
|
|
22
|
Leapfrogg Digital Marketing |
644,055
|
12/08
|
|
23
|
Euston Digital |
513,836
|
09/08
|
|
24
|
DBD Media |
512,364
|
03/08
|
|
25
|
Strange |
336,372
|
03/08
|
|
26
|
Vivid Lime |
328,590
|
05/07
|
|
27
|
Nitro Digital |
222,659
|
08/07
|
|
28
|
NetBooster UK |
213,840
|
12/07
|
|
29
|
Summit Media |
120,840
|
01/08
|
|
30
|
Barracuda Digital |
71,499
|
11/07
|
Direct Marketing Leagues - top 20 direct marketing companies
The table below was collated by Marketing by sending a form to each agency directly, for agencies affected by the US Sarbanes-Oxley Act they used Companies House data provided by Willott Kingston Smith.
| Rank 2008 | Rank 2007 | Company name | Gross profit 2008 (£) | Staff 2008 |
|---|---|---|---|---|
|
1
|
1
|
Iris Worldwide |
37,000,000
|
466
|
|
2
|
2
|
Gyro International |
34,460,000
|
352
|
|
3
|
16
|
Digital Marketing Group |
33,080,000
|
650
|
|
n/a
|
n/a
|
Proximity London |
n/a
|
263
|
|
4
|
3
|
CHI & Partners |
24,392,000
|
187
|
|
n/a
|
n/a
|
EHS Brann |
n/a
|
308
|
|
5
|
4
|
Tangible Group |
21,015,000
|
360
|
|
6
|
n/a
|
The Marketing Store Worldwide |
19,500,000
|
235
|
|
7
|
6
|
Tullo Marshall Warran |
17,889,000
|
277
|
|
8
|
5
|
The Direct Marketing Group |
15,400,000
|
250
|
|
9
|
n/a
|
Momentum UK |
n/a
|
225
|
|
n/a
|
n/a
|
Tequila\London |
n/a
|
166
|
|
10
|
10
|
Billington Cartmell |
14,251,142
|
138
|
|
11
|
n/a
|
Arc Worldwide |
n/a
|
132
|
|
n/a
|
n/a
|
Joshua G2 |
n/a
|
160
|
|
n/a
|
n/a
|
Carlson Marketing Group |
n/a
|
165
|
|
12
|
n/a
|
Publicis Dialog |
12,831,000
|
106
|
|
13
|
9
|
Rapier |
12,600,000
|
120
|
|
14
|
8
|
BD Network |
11,900,000
|
180
|
|
15
|
13
|
TMN Group |
11,730,000
|
128
|
|
n/a
|
n/a
|
RAPP |
n/a
|
290
|
|
16
|
18
|
CDMS |
11,500,000
|
352
|
|
17
|
11
|
Haygarth |
n/a
|
92
|
|
n/a
|
n/a
|
RMG Connect |
n/a
|
160
|
|
18
|
14
|
Archibald Ingall Stretton |
9,700,000
|
110
|
|
n/a
|
n/a
|
Targetbase Claydon Heeley |
n/a
|
52
|
|
19
|
15
|
Chemistry Communications |
n/a
|
162
|
|
20
|
23
|
Partners Andrews Aldridge |
8,126,429
|
90
|
The table below is produced by The Yorkshire Post in association with Leeds University and CIPR.
|
Rank 2009
|
Rank 2008
|
Consultancy name
|
Location
|
|
1
|
1 | Brilliant Media Group | Leeds |
|
2
|
n/a | Bezier | Wakefield |
|
3
|
n/a | The JDA Group | Shipley |
|
4
|
3 | Brahm | Leeds |
|
5
|
5 | Principles | Leeds |
|
6
|
6 | Mediavest (Leeds) | Leeds |
|
7
|
n/a | Trimedia | London |
|
8
|
7 | MB Advertising & Marketing | Sheffield |
|
9
|
n/a | Millenium Admp | Shipley |
|
10
|
n/a | Aviator Media | Harrogate |
|
11
|
8 | Dig for Fire | Sheffield |
|
12
|
n/a | The Whole Caboodle | Harrogate |
|
13
|
13 | Beattie Communications | Leeds |
|
14
|
n/a | Fuse8 | Glasgow |
|
15
|
16 | An agency called England | Leeds |
|
16
|
12 | The Black Hole | Leeds |
|
17
|
15 | Trimedia | Leeds |
|
18
|
n/a | Bluestorm Design & Marketing | Hessle |
|
19
|
n/a | Lucre | Leeds |
|
20
|
21 | Uber Agency | Sheffield |
|
21
|
20 | NetConstruct | Wetherby |
|
22
|
26 | Acceleris* | Harrogate |
|
23
|
n/a | Attik Limited | Leeds |
|
24
|
30 | Fantastic Media ** | Leeds |
|
25
|
25 | Thompson Brand Partners*** | Leeds |
|
26
|
28 | AWA | Leeds |
|
27
|
n/a | HR Media | Sheffield |
|
28
|
27 | ICM Creative Communications*** | Leeds |
|
29
|
n/a | Rare Creative Group | Sheffield |
|
30
|
n/a | Manifest Communications | Huddersfield |
|
31
|
31 | So...PR | Wetherby |
|
32
|
29 | MCG | Leeds |
|
33
|
39 | Northern Lights | Harrogate |
|
34
|
34 | Cicada | Harrogate |
|
35
|
32 | Imagen | Leeds |
|
36
|
36 | AKA PR** | Skipton |
|
37
|
37 | Green Communications | Wakefield |
|
38
|
35 | Appeal PR | Harrogate |
|
39
|
38 | Pelican | Saddleworth |
|
40
|
40 | Litmus | Leeds |
Recommended Agency Register Financial Tables - top marketing services companies outside London
The following tables have been compiled by the Recommended Agency Register (RAR) to identify the top performing, marketing services companies outside London.
Focusing on business efficiency, the companies are ranked based on their growth rather than the blunt instrument of turnover, so often used in other rankings. Uniquely this report includes companies from across the spectrum of marketing services, design, advertising, promotional marketing, digital, DM and PR.
The ranking process saw agencies ranked in five dimensions:
• Turnover per head
• Turnover
• Turnover growth
• Gross profit
• Gross profit growth
This system means that as well as brute size, other areas that are key performance indicators in terms of profitability and efficiency were also measured.
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